The market for botanical functional ingredients is dominated by products that possess significant chemical variability and, for the most part, lack of evidence-based scientific support for functional efficacy. This is not surprising given the historically slow pace of new product discovery and innovation in a field that still relies on the laborious and time-consuming function discovery practice of isolating and testing individually purified compounds. Typically, only the compounds that are most abundant or easily characterized have been evaluated, despite the fact that they may not be the key functional bioactives for a given health/wellness endpoint. Such a method poses serious limitations for consumer products, food, and beverage companies that want to create a competitive advantage through adoption of superior health and performance label claims on their products.

HerbalScience has developed an entirely new approach to the discovery of functional ingredients and their bioactive constituents, using a combination of proprietary extraction processes, advanced analytical technologies, rapid screening methods and innovative data analysis. This has created a Platform Technology that allows for rapid identification and functional characterization of key bioactive chemistries in chemically complex botanical extracts without the need to separate and test individual compounds. The HerbalScience Platform Technology is not only capable of detecting and determining the relative abundance of nearly all chemistries with masses below 2000 MW present in a botanical; it can also rapidly assess the biological activity of the key bioactives for given health endpoints even when the compounds are present in low abundances. Through this advancement, the Company is able to effectively utilize and exploit the huge chemical diversity and chemical space of botanicals, the bulk of which remains unknown, in its functional ingredient and product development efforts.

HerbalScience has invested significant time and resources to develop breakthrough proprietary botanical extraction technologies that can, for the first time, guarantee the presence of functionally effective levels of key bioactive compounds in every batch of product that leaves our cGMP production facility in Singapore.